Africa’s Fitness Industry
Position of African Fitness Market
The African Fitness Market is currently at its growth stage. The fitness services market has witnessed growth during the period 2013 to 2021. The market has been categorized into two sub-categories; organized and unorganized fitness services markets.
The Africa fitness service market has witnessed strong growth in terms of revenue, the number of fitness centers and membership subscriptions. The major factors responsible for the boost in the fitness industry in Africa are growing number of penetration of international brands across the continent, growth of household disposable income, rise in health consciousness among the adults, changing lifestyle, the higher demand for fitness services by women, westernizing fashion trends, and innovative promotion strategies being implemented by major fitness centers in the continent.
Moreover, African governments are taking initiatives in order to address the obese population about health awareness and proper lifestyle adoption.
Nowadays, there are many additional facilities provided to the members to make them feel satisfied and increase their retention rate in a particular fitness club. Few of the additional facilities are a sauna, spa, diet consultant, nutrition specialists, and others, which attract the crowd to take part in the fitness regime within the continent.